The values of LEGO Group are Imagination, Fun, Creativity, Caring, Learning, and Quality. Children learn to solve problems, be creative, and develop their imagination through play by building, unbuilding, rebuilding LEGO bricks. LEGO spans so many different age groups, there’s fun for all the family and imagination for every generation. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen in Denmark. The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. The LEGO Group has become one of the most loved and adored toy manufacturers for both children and adults.

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